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SiRF Technology Powers Range of Consumer and Marine Products
SiRF Technology Powers Range of Consumer and Marine Products
SiRF Technology Powers Range of Consumer and Marine Products
SiRF Technology Powers Range of Consumer and Marine Products
SiRF
For more information contact:
Cathy Wright
650/595-1871
Evans Partners/for SiRF Technology, Inc.
cathy@evanspartners.com
Bob Callaway
Lowrance Electronics, Inc.
800-324-4781
bcallaway@lowrance.com
Kanwar Chadha, founder and vice president
SiRF Technology, Inc.
408/392-8307
kanwar@sirf.com
Lowrance Reels-in SiRF for Enhanced Location-Finding in a Series of
New GPS+WAAS Products for Consumer Recreational and Marine Markets
SiRFStar II architecture to power a range of consumer and marine products
SAN JOSE, Calif. and Miami, FL - (Feb. 14, 2002) –SiRF Technology, Inc. and Lowrance Electronics, Inc. (Nasdaq:LEIX) today announced an alliance in which Lowrance, the leader in consumer sport fishing SONAR and GPS-mapping products, will employ SiRF's SiRFStar IIe GPS chip sets to location-enable three new GPS+WAAS mapping products. Taking advantage of SiRFstarII architecture's built-in support for Federal Aviation Administration's (FAA) Wide Area Augmentation System (WAAS), these products enable anglers, boaters, recreational users and travelers to have precise location and navigation data while fishing, boating, hiking, hunting or exploring new horizons. These new Lowrance products will be on display this week at the Miami Boat Show, February 14-19, booth # B98.
The new products include:
iFINDER: A family of four precise, pocket-sized, handheld mapping GPS+WAAS navigation products to help anglers, hikers, hunters, business travelers, leisure travelers, and marine voyagers determine exactly where they are, and how to get to where they want to go. iFINDER features mapping, GPS+WAAS navigation with Multi-Media card (MMC) or Secure Digital (SD) recording with instantly-expandable memory to 128MB.
LMS-240: A sporty new combination SONAR and GPS+WAAS product, the LMS-240 enables anglers to find fish and their way in great detail. It's the only compact-sized fish finder that features digital recording/playback of SONAR graphs and downloading of custom mapping to rewritable MMC and SD digital memory cards.
GlobalMap 2400: This is a stand-alone, mapping GPS+WAAS that greatly improves consumers' sense of direction, featuring a high-resolution LCD display, exclusive MapCreateä CD-ROM detailed mapping option, and digital recording/playback of GPS trip details on reusable MMC or SD cards.
"We chose SiRF because of their combination of performance in their current products and their roadmap for future products," according to Darrell Lowrance, President and CEO of Lowrance Electronics, Inc. "The consumer marine electronics market requires products that are easy to use and reliable. The SiRFstar IIe provides industry-leading performance in customer-critical areas such as time-to-first-fix for fast position fixes and high accuracy with its built-in support for WAAS. Beyond that, SiRF is committed to continued development of their
technology for high volume consumer applications. Their products and technical breadth make them an excellent long term partner for enhanced location-finding technologies across all of our product lines."
"Lowrance is the ‘gold standard' for fishing and outdoors sports enthusiasts, with a long history of innovation," according to Kanwar Chadha, Founder and Vice President of Marketing of SiRF. "They were among the first to embrace GPS for sport fishing and have maintained an aggressive new product development effort. We look forward to a productive alliance with Lowrance to bring the benefits of GPS and WAAS enabled location technology to mainstream consumers."
SiRFstarIIe Powers Location Capabilities
Lowrance uses the SiRFstar II GPS architecture for full 12-channel GPS functionality and built-in WAAS support in a very small footprint. With its unique set of features such as SnapStart™ for quick start-up, SnapLock™ for fast acquisition and FoliageLock™ for high sensitivity, the SiRFstar architecture based products provide faster, more accurate GPS-based location information in urban canyons and dense foliage - where traditional GPS architectures have significant problems. SiRF's advanced power management features, such as
TricklePower™ enable longer battery life; a critical requirement for portable devices. The digital IC includes a powerful embedded ARM7TDMIä microprocessor, which can be used to run other non-GPS tasks, thereby eliminating the need for external components and reducing system cost and size.
About Lowrance Electronics, Inc. (Nasdaq:LEIX)
As the leader in consumer sport fishing SONAR that helps anglers detect underwater bottom contour, depth, and fish, Lowrance is also a major player in recreational 12-parallel channel Global Positioning Systems (GPS) that employ satellite data and mapping to determine location and provide navigational information for outdoor enthusiasts. With over 45 years of industry-leading innovation, proprietary design and manufacturing and over 50 U.S. patents, Lowrance technology has revolutionized the consumer SONAR and GPS industries. Lowrance markets "Lowrance" and "Eagle" brand names globally in 60 countries. To learn more about Lowrance products and dealer locations, visit www.lowrance.com or call 1-800-324-1356.
About SiRF
SiRF Technology, Inc. develops and markets semiconductor and software products that are designed to enable location awareness in high-volume mobile consumer devices and commercial applications. Location awareness refers to the ability of a device to determine and make use of the information regarding its location. SiRF's products enable a range of devices to utilize GPS to detect location. They have been integrated into mobile consumer devices, such as automobile navigation systems, cellular phones, GPS-based mobile computing peripherals and handheld GPS navigation devices, and into commercial applications, such as property tracking devices and fleet management systems. SiRF markets and sells its products in four target markets: wireless handheld, automotive, mobile computing and embedded consumer applications. Last year, SiRF acquired the GPS assets of Conexant, Inc. (formerly Rockwell Semiconductor). www.sirf.com
Editor's note:
SiRF SiRFstar and the SiRF logo are registered trademarks of SiRF Technology, Inc. SnapLock, FoliageLock and SnapStart are trademarks of SiRF Technology, Inc. All other trademarks are the property of their respective owners. For additional information, please visit www.sirf.com.
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RELEASE #2
SiRF Technology and Navman USA Expand Partnership to Include New Marine Products
SiRFstarIIe GPS chipsets used in three new chartplotters to be introduced at the Miami International Boat Show, February 14-19, 2002
SAN JOSE, Calif. and Miami, FL – (February 14, 2002) – SiRF Technology, Inc., a leading developer of global positioning system (GPS)-enabled location technologies and Navman USA, Inc., a leading designer and manufacturer of world-class marine electronics, communication products and global positioning systems (GPS), announced today that the SiRFstarIIeÒ GPS chipset has been incorporated into three new chartplotters designed for the consumer marine market. These products represent an expansion of the previously announced partnership to use SiRF's technologies throughout Navman's GPS product lines.
The new chartplotters are part of Navman's Tracker family, and include the:
·Tracker 5600: offering a true 6.4" brilliant color 1/4 VGA TFT display, complete with Navman's Daylight View technology and external antenna. Featuring C-Map NT+ Cartography with Tide and Port Services data, 500 alphanumeric waypoints and 25 routes, the Tracker also incorporates a Digital Fuel Computer option with optional fuel kit.
·Tracker 5500: incorporating all of the same features of the 5600 into a true 5" display, the 5500 unit also offer a choice of an external or integrated antenna.
·Tracker 5100: displaying in 4 levels of grayscale, the 5100 is also designed with a true 5" screen and offers a choice of antenna.
These products will be on display at the Miami International Boat Show, February 14th-19th. The Navman Booth # 1692 is located in the electronics area.
All models in the Tracker series offer the latest SiRFstarIIe GPS chipset. The SiRFstarII GPS architecture offers a range of product choices enabling complete high performance GPS functionality and a very small footprint. Unique features of the SiRFstarIIe include SnapStartÔ for quick start-up and SnapLockÔ for fast acquisition. The SiRFstarII architecture also has built-in support for the Federal Aviation Administration's (FAA) Wide Area Augmentation System (WAAS), providing the enhanced accuracy needed for safe navigation.
"Entering the US marine market with a superior line of on-board electronics is the next step in Navman's strategy," said Jeff Fellows, president of Navman USA. "SiRF's products offer the performance and flexibility edge our GPS products require."
"Navman has successfully integrated our chipsets into several of their product," said Kanwar Chadha, founder and vice president of Marketing for SiRF. "We see their decision to use our products in their new chartplotters as a validation of our performance and value."
About SiRF Technology
SiRF Technology, Inc. develops and markets semiconductor and software products that are designed to enable location awareness in high-volume mobile consumer devices and commercial applications. Location awareness refers to the ability of a device to determine and make use of the information regarding its location. SiRF's products enable a range of devices to utilize GPS to detect location. They have been integrated into mobile consumer devices, such as automobile navigation systems, cellular phones, GPS-based mobile computing peripherals and handheld GPS navigation devices, and into commercial applications, such as property tracking devices and fleet management systems. SiRF markets and sells its products in four target markets: wireless handheld, automotive, mobile computing and embedded consumer applications.
About Navman USA
Navman USA (formally known as Talon Technology) is the recognized world leader in the design, manufacture and marketing of high reliability GPS, marine, vehicle navigation and mobile positioning and communication solutions. Navman is committed to the creation of world-class products that add value to its broad base of users. Navman's success comes from taking high cost, sophisticated technologies and applying them to the mass markets. The company's growth is fuelled by its reputation for providing those products to its OEM customer base and through is own distribution network and partners with the Navman brand name.
Editor's note:
SiRF SiRFstar and the SiRF logo are registered trademarks of SiRF Technology, Inc. SnapLock, FoliageLock and SnapStart are trademarks of SiRF Technology, Inc. All other trademarks are the property of their respective owners. For more information see www.sirf.com.
Navman and the Navman logo are registered trademarks of Navman USA. C-Map NT+ is a trademark of C-Map Technology.
This article courtesy of http://www.gpsguidemap.com/.
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